SS’14 :: Witchery, Cape Town

With the exciting additions of quality fashion labels within Woolworths, Witchery and Mimco are the most recent additions within the last six months. Both stores have also opened their own stand alone stores in the Waterfront, similar to Country Road and Trenery.

Walking into the Witchery store I was impressed by the unparalleled visual merchandising and garment quality. The silhouettes are as current as you can get, in largely crisp whites and black, with accents of washed denim, red and gold. The monochromatic and minimal move towards a top to toe single colour is evident and doable with this collection. With the return of sandals with structured soft tailoring, this store gives more than enough options to make this look part of your lifestyle. Enough said, here’s a few images from their SS’14 catalogue …

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