DOUBLE DENIM ::

This Spring our cool friend denim is making appearances in the form of dresses, boilersuits, dungarees and denim on denim combos. Basically all in one denim or double denim is the way to go to make a street style statement. If you’re eager for a run down of the different denim looks at New York Fashion Week and on the streets of #NYFW2015 keep your eyes peeled for our next blog post.

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Clockwise from top right: Country Road Spring Summer 2015 campaign | boildersuit, Cotton On | Stella McCartney SS’15 |  Country Road SS’15 campaign | Fendi SS’15.

 

 

 

Kate Moss in Stella McCartney Campaign

Old time celebrity besties, Kate Moss and Stella McCartney, have teamed up again for Stella McCartney’s latest Fall/Winter 2014 campaign. Set in intergalactic zip portals against stars, forests and glaciers, Moss is yet again McCartney’s muse for the seventh time. From star spangled platforms to dip dye techniques resembling amethyst, her range is inspired by the environment and natural world of wonder, and echoes her drive towards sustainability in her ranges and label philosophy. Set for release in September, the campaign is accompanied by a short film called Kate Dreams.

For more on her collection visit http://www.stellamccartney.com/

 

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#Sporty

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When I was at school, sport was just something we did. It wasn’t particularly trendy but more like you got some extra cred or popularity the better you were. These days sport has become a lifestyle that coincides with fashion. Two of my favourite designers, Stella McCartney and Yohji Yamamoto (Y3), have collaborated with Adidas over the past years as we see more high end designers including sport designs and functionality into their ranges. This has resulted in Stella McCartney’s own branded custom paddleboard created for the Adidas range.  With the rise of lifestyle sports Nike has also brought out yoga and pilates mats in fashionable luminous, pastel and muted shades, and with sustainability being encouraged Prana have brought out their E.C.O. yoga mats that are recyclable and toxic free in their manufacturing process. On the shoe side I recently bought myself a pair of Nike Air Pegasus +30 running shoes as I couldn’t resist the beautiful grey, white and luminous coral colouration combined with the cushy design. So for all those people out there who are looking for that excuse to be sporty, it’s your time to shine.

Moodboard (clockwise): Stella McCartney for Adidas activewear, Prana E.C.O. yoga mat, Nike Air Pegasus +30 running shoe, Stella McCartney for Adidas paddle board range, Nike Performance Graphic 5mm yoga mat.

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Stella McCartney paddle board range

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Nike Air Pegasus +30 running shoe

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Yohji Yamamoto for Adidas Y3 SS’13 campaigns

 

 

Trend: Botanical Magic

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The most amazing designs exist in nature. No matter how hard we try to create our own man made trends we find ourselves being led back to the molecular structures that are part of our very own makeup. The structure of an ice crystal, the patterns and spikes of a luminous sea organism on the ocean floor, the hypnotizing energy of fire or the first electric blooms popping up on a burnt landscape; all of these elements are inspiring yet mysterious at the same time.  Botanical prints have become the meeting point between trying to scientifically depict natural elements around us and turning them into a work of art. I’ve noticed botanical prints decorating the walls of a few artisan coffee shops and restaurants, and this has spread to scatter cushions, wallpaper and high end fashion. I remember a talk by global trend forecaster, Li Edelkoort, at Design Indaba Cape Town a few years back. She highlighted that the best colours come from nature and are selected from the rain forests and amazing natural locations around the world. Researchers will find the brightest frog or the most luminous leaf and try and recreate that colour synthetically as part of a new seasonal Pantone chart.

I came across Clinton Friedman’s collection of botanical printed everything and I was like a kid in a  candy store. I mean the guy prints botanical images on umbrellas. Who does that? He takes mind blowing nature photography and prints them on cushions, wallpaper, umbrellas and wall prints. Check out more of his designs at http://www.clintonfriedmancollections.com/ .

Nature trends are probably some of the most wholesome trends we have. A walk in the forest, a surf or swim in the sea and a hike up the mountain are natural antidepressants. Don’t forget to step outdoors from time to time and experience it for yourself.

Moodboard from top left (clockwise): Stella McCartney botanical dress, botanical drawings, Emilio Flores DT Spain editorial, Clinton Friedman’s wallpaper and scatter cushion designs.

Publish camper hats available at http://shop.80spurple.com/men-new-arrivals .