URBAN LINES //

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With structural cityscape elements as our shoot backdrop, we woke up to a particularly misty morning in Greenpoint. After a bit of waiting around for the mist to lift we decided to start shooting with a white sky. After the initial weather hesitation everything seemed to fall nicely in sync, with even the unanticipated cloud cover from the foreshore working in our favour.

We took an all round minimalist approach to each element of the shoot. The styling consisted of contemporary clean cut lines and structured garments offset against textural stone and grey flyover walls and architecture. Neutral garment shades with accents of blush pink and metallics added a strong femininity to the story. Jen kept the hair beautifully loose and free flowing, with strong brows and a perfect highlighted complexion to enhance Jeanni’s natural beauty. Lesca matched all the looks perfectly to each location producing a beautiful end product.

And Voi la! View our full story in the latest issue of A Fashion Friend here.

Model: Jeanni // Boss

Photographer: Lesca Lea

Styling: Lyal Seba // Sixlove

Hair & Makeup: Jen Fechter // Gloss

SS’14 :: Witchery, Cape Town

With the exciting additions of quality fashion labels within Woolworths, Witchery and Mimco are the most recent additions within the last six months. Both stores have also opened their own stand alone stores in the Waterfront, similar to Country Road and Trenery.

Walking into the Witchery store I was impressed by the unparalleled visual merchandising and garment quality. The silhouettes are as current as you can get, in largely crisp whites and black, with accents of washed denim, red and gold. The monochromatic and minimal move towards a top to toe single colour is evident and doable with this collection. With the return of sandals with structured soft tailoring, this store gives more than enough options to make this look part of your lifestyle. Enough said, here’s a few images from their SS’14 catalogue …

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Trend: The Minimalist

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Minimalism is the trend of our time. Sure, we’ve seen overly eclectic trends come and go, but I can boldly say they serve as a buffer, a buffer for the inevitable. The great thing about minimalism is that it never quite reaches it’s maximum point. It’s nearly like a gauge serving as a point of reference to other trends. It’s the streamlining of the eclectic. Pick out what’s necessary and lose the the rest. It can be seen creeping into the cut and controlled colour palate of many trends, influencing high quality fabrication technology, a controlled colour palate and cut.

So what gives Minimalism the edge? It focuses on the primary elements that make fashion genius. The technology that comes with the trend introduces us to new fabrics that are laser cut, have enhanced texture or mould like a second skin. These fabrics influence cut and have a transcendental influence. They transport us into the future, or at least the future we wish to imagine. Chances are minimalism will improve on itself so that in another 20 years our current trends will look to us then like the 90s looks to us now.

Many types of architecture, lifestyle choices and philosophies have gone minimal. And so has our clothing. For the meantime it may be a higher fashion look but with an educated guess I can say it’ll be what we’re walking around in in the decades to come. It has the foresight to introduce us to the silhouettes of the future.

Images from left to right: Topshop Unique SS13, J JS Lee SS14, Lacoste SS14, J JS Lee SS14, Victoria Beckham SS14.