URBAN LINES //

With structural cityscape elements as our shoot backdrop, we woke up to a particularly misty morning in Greenpoint. After a bit of waiting around for the mist to lift we decided to start shooting with a white sky. After the initial weather hesitation everything seemed to fall nicely in sync, with even the unanticipated cloudContinue reading “URBAN LINES //”

SS’14 :: Witchery, Cape Town

With the exciting additions of quality fashion labels within Woolworths, Witchery and Mimco are┬áthe most┬árecent additions within the last six months. Both stores have also opened their own stand alone stores in the Waterfront, similar to Country Road and Trenery. Walking into the Witchery store I was impressed by the unparalleled visual merchandising and garmentContinue reading “SS’14 :: Witchery, Cape Town”

Trend: The Minimalist

Minimalism is the trend of our time. Sure, we’ve seen overly eclectic trends come and go, but I can boldly say they serve as a buffer, a buffer for the inevitable. The great thing about minimalism is that it never quite reaches it’s maximum point. It’s nearly like a gauge serving as a point ofContinue reading “Trend: The Minimalist”