Joining the likes of Topshop, Zara and River Island, H&M has landed on Cape Town shores. The much anticipated (and long anticipated) arrival of H&M has been welcomed by a glitzy double storey flagship store in the Waterfront. The Waterfront has been bustling with unusually high volumes of human traffic since the official opening on 17 October, so I’ve steered away from all the commotion until today. The store boasts an upstairs and downstairs floor, the one ladieswear and other menswear, including an activewear, kids and accessories department amongst others. Just in time for summer, H&M is yet another addition to the Waterfront’s choice of A list stores.
Everyone’s been talking about the Isabel Marant collection for H&M that launched last week in stores. With a star studded campaign (featuring Milla Jovovich, Alek Wek, Daria Werbowy, Devon Aoki and Saskia de Brauw) and a range that saw the best pieces flying out of stores in the first few hours, fashionistas were in a frenzy. Celebs and socialites started posting images online of their Marant pieces with a “Look what I got first!” attitude. Customers queued overnight to get into stores first to get their hands on the most popular Marant items. In London stores customers were given 15 minute time slots to do their shopping in and were issued with different colour wristbands. Online sales went heywire as some online shoppers who had ordered items were later told items were out of stock due to the range being oversold in stores. The range consisted of ladies and menswear, with her beaded embellished jackets and grey tasseled boots selling out the fastest.
The French designer is best known for her easy wearing highend streetwear style, her unique crafted jackets and knitwear as well as her wedge high top sneakers.
View some of her campaign images and most popular items below.
The embellished jacket and grey tassel boots above were the most popular and fastest selling items.
For more on the collection, check out Vogue’s product gallery.