Trend: Jungle Fever

With the mashing of nature inspired prints reaching a crescendo point, the next step for summer is to swing it into the jungle. Adventurous animal prints meet birds of paradise in a colour palate that will make even the most tropical rain forest envious. As a streetwear translation the jungle trend leans towards representing an eclectic mashing of cultures, and adds colour and life into our everyday wardrobes. Kenzo has made this trend cool with their sneaker range for Vans and their Spring Summer ’13 look that was inspired by the new creative team visiting the jungles of Thailand. This was a venture to create their own take on Kenzo’s iconic Jungle Jap store in Paris that opened in the 70s. Paul and Joe’s bird knits and Maria Escote’s Sweet Cannibal range animate this trend, while the punchy butterfly prints and glossy textures of Escote’s Poison range are reminiscent of the beautiful butterflies, electric colours and toxic beauty of the deep jungle.

jungle

Images from left to right: Kenzo SS13, Maria Escote’ Sweet Cannibal range, Paul & Joe SS13, Kenzo backstage and Kenzo Vans sneakers (underlay image), Maria Escote’s Poison range (top right).

Trend:Check Mate

We can thank Louis Vuitton for this one. Checkerboard is one of the dominating prints for Spring Summer ’13. From it’s graphic and retro roots, it has reintroduced itself in a variety of different colourways and sizes, from large colourblock areas to transparent fabric blocks and smaller areas of print. Look out for updates on this trend such as Caterina Gatta’s oriental mask print shorts combined with checkerboard print. If top to toe print is not your style you can always include it in the details such as the checkerboard printed smartphone cover by Michael Kors, or tone it down with a fresh white on white checkerboard print. Checkmate!

checker

Clockwise from top left: Lavish Alice playsuit from Asos, mask print shorts from Caterina Gatta, Michael Kors smartphone cover, Louis Vuitton Spring Summer ’13 campaign, white on white checkerboard dress available from Nasty Gal .