I absolutely love the successful Esprit #Imperfect campaign that’s been going on for a few seasons. The campaign showcases quirky and unique models in fun poses being themselves. It celebrates that our imperfections are what actually make us cool, resulting in them not really being imperfections at all.
So I was very stoked to be asked to do the incidentals product styling off the back of this massive campaign setup. With music blasting, models dancing and acting crazy on different coloured sets and us shooting the catalogue products in the background, this was one of the most fun , energetic shoots of the season. Check out the Spring ’16 catalogue at http://www.esprit.com/imperfect/lookbook/.