With the exciting additions of quality fashion labels within Woolworths, Witchery and Mimco are the most recent additions within the last six months. Both stores have also opened their own stand alone stores in the Waterfront, similar to Country Road and Trenery.
Walking into the Witchery store I was impressed by the unparalleled visual merchandising and garment quality. The silhouettes are as current as you can get, in largely crisp whites and black, with accents of washed denim, red and gold. The monochromatic and minimal move towards a top to toe single colour is evident and doable with this collection. With the return of sandals with structured soft tailoring, this store gives more than enough options to make this look part of your lifestyle. Enough said, here’s a few images from their SS’14 catalogue …
The leading shoe silhouettes this year are undoubtedly the chunky platform styles inspired by the 90s, along with Birkenstocks and flatter styles with a slight to extreme built up heel. Flatforms are a branch off from the platform style, focusing on a mostly uniform flatter platform sole. It can be seen incorporated in many styles such as sneakers, sandals, loafers and pumps. For spring/ summer 2014 this unconventional retro trend gives wearers that little bit of extra height as well as a quirky new shoe silhouette for the season, and is set to extend into autumn/winter next year. Zara is full of metallic flatform sandals while Topshop carries the more chunky heeled 90s spin offs. From edgy to stylish, designers are doing their own spin off versions of this style. Starting with the whole Birkenstock revival through Normcore, the retro slip on mule and flatform styles have united in this unconventional partnership to returning to a more relaxed retro shoe style. Not everyone’s cup of tea, but definitely a quirky addition to an outfit of someone in the know.
From top: rose gold metallic flatforms, brogue style flatforms and printed flatforms all from Zara
Charles & Keith boat style flatforms
Flatforms fit into the 90s revival family of Birkenstocks, chunky heels and mules, lending themself to the anti fashion Normcore movement. Amor magazine link.
The Normcore and flatform trend in a W Magazine editorial, link.