Behind the Scenes :: Merrell Shoot

After getting back from the Drakensberg mountains in Natal a few days ago I’m still flying high from the fresh mountain air, altitude and mountain adventures. Few jobs provide the opportunity to stay in a hotel surrounded by panoramic mountains, go on trail runs and horse rides through the mountains and (personal favourite) get to fly in a helicopter to a waterfall sitting in a Lord of the Rings landscape. What an experience! Oh and lets not forget work. Between all of the adventure we were shooting for Merrell, the hiking and outdoor shoe brand. With cutting edge and colourful designs as well as a surprisingly colourful ladies outdoor trail running range (which I had my magpie eyes fixed on) and techie guys outdoor apparel, Merrell ticks all the boxes.

So thanks to the amazing Merrell team from the States, photographer extraordinaire Fredrik Clement, the awesome local crew who gelled together so well, and Magic Mountain Productions for yet another amazing experience that I get to call work. Behind the scenes pics coming up …

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#MRPVIP

A week ago Mr Price launched an early peek at the hottest items in their Autumn/Winter range, coming to stores in a month’s time. Bloggers and selected VIP shoppers got invited to the event in the evening, having a closed off store to their disposal to shop in. Displays with the hottest winter items, like cuffed joggers, printed track tops, statement tees, stonewashed denim and bomber jackets were lined up along a walkway. This was a chance for customers to buy Mr Price hot trends a month before their official release in stores. The event was held in Cape Town and Joburg, and was made irresistible with complimentary craft beer and coffee bars, selfie booths, butlers walking around with tasty tapas from Queen of Tarts, hanging marshmellows over burners and a dj playing pumping tunes to shop to. I worked at the event as one of the Stylista girls, one of 4 stylists on the floor to help with any styling tips and questions customers had. What a treat! A night of networking, sharing fashion stories and tips and getting spolit with Mr Price discounts and generosity. Thank you Mr Price!

Check out the Instagram snaps of the night on #mrpvip here

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A/W ’14 :: Tartan Revolution

Strongly related to the punk revolution, but being born from opposing British heritage, Tartan intrigues us with it’s sub-cultural and unisex versatility. In the late 70s  tartan made waves in the punk scene as an anti-establishment symbol, motivated by Vivienne Westwood and the Sex Pistols to directly rebel against it’s prior use as a symbol of the British aristocracy and authority.Vivienne Westwood took this Scottish heritage pattern and gave it a punk make over, popping it into unexpected colourways and giving it a new design twist and connotation of anti-establishment.  Many designers still use it in updated preppy heritage designs, but with it’s underlying rebellious nature lingering just below the surface, it has intrigued us as a seasonal favourite through and through.

Styling tips:

  • Tie a tartan shirt around your waist with a punk tee, skinny jeans and Docs.
  • Faded vintage store tartan oversized shirts are a perfect retro unisex item. Pair with skinny jeans, leggings or ripped tights.
  • Accessorize slick black or vintage denim ensembles with tartan stockings, or a tartan print bag, scarf or sunglasses.
  • Mix different sizes and colourways of complimentary tartan together for a bold print clash.

 

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German punk wearing a tartan patch, 1984 (link)

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Stylish tartan, Vivienne Westwood F/W  ’14 Collection Tartan-Mens-Looks-in-Topman-Winter-2013-Campaign-1

Topman winter ’13 collection

Rihanna for River Island '13

River Island A/W ’13 campaign

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Chanel A/W ’13 campaign

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Naomi Campbell in multicoloured tartan for Vivenne Westwood, 1993.